Interio is the Swiss go-to spot for furniture. Their marketing unit challenged me to bring the Instagram look inline with the overall brand communication strategy.

In close co-creation with Interio’s marketing department, I developed an Instagram strategy that enabled the furniture house to connect with the right audience on an eye-to-eye level and brighten the community’s everyday life with an inspiring twist.


To bring the Instagram feed of mid-market Swiss interior house to a professional standard, creating and curating a significant and consistent but crispy visual storytelling based on the brand’s core values was the primary focus.

A simple flat lay with many white plates, bowls, and cups from Interio placed on a marble top.
A pile of Interio’s best bathroom towels in a moody, dark setting.
A flat lay with coffee, milk, a fresh croissant and tableware by Interio.
A behind the scene shot from an Interio shoot in an old factory hall.
A black wall hanger by Interio with hanging tools and things in front of a dark grey wall.
A crisp flat lay highlighting a scoop of homemade berry ice cream with kitchen tools from Interio.
A pack shot of Interio’s Fratina chair in black.
A shelfie showing office tools from Interio.

The assignment was not only to sharpen Interio’s Instagram communication with a distinctive visual storytelling but also draw more attention to upcoming products, news, and trends and keeping an eye on the brand’s overall performance.

Beside photography content, smaller animations bring in more playfulness and variety to keep the audience inspired and engaging on a day-to-day basis.

Let’s work together!