In close co-creation with Interio’s marketing department, I developed an Instagram strategy that enabled the furniture house to connect with the right audience on an eye-to-eye level and brighten the community’s everyday life with an inspiring twist.
To bring the Instagram feed of mid-market Swiss interior house to a professional standard, creating and curating a significant and consistent but crispy visual storytelling based on the brand’s core values was the primary focus.
The assignment was not only to sharpen Interio’s Instagram communication with a distinctive visual storytelling but also draw more attention to upcoming products, news, and trends and keeping an eye on the brand’s overall performance.
Beside photography content, smaller animations bring in more playfulness and variety to keep the audience inspired and engaging on a day-to-day basis.
Let’s work together!