Between 2015 and 2017, I have partnered with the German label on a number of different projects and campaigns. Each cooperation brought a new set of opportunities to position and enhance Type Hype’s letter universe nationally and internationally on social media.
After setting the baseline for a coherent and timeless visual communication with a lasting strategy behind, the marketing team and I took the brand’s awareness to the next level by building up relations with relevant Instagram creators and ambassadors — as well as managing creative campaigns from finish to start.
The #typehypestories campaign challenged ten selected creators to tell their own story by interpreting a favourite Type Hype item. The Instagram series generated more than 90 high-quality posts and inspired an audience of over 600k individuals in total.
Let’s work together!